COVID-19 Policy
Out of an abundance of caution, Insomniac Studios has elected to continue its remote business policy. As such, the organization will not conduct in-person meetings for the foreseeable future.
Rochester Doctors Need Masks
Rochester’s medical professionals are fighting to keep our community safe from coronavirus COVID19. They need N95 masks and other personal protective equipment (PPE). If you have these needed supplies, or know someone who does, please donate them to the University of Rochester or Rochester Regional Health’s emergency departments.
Allergy Logo Design
Insomniac Studios develops a new logo, brand identity and packaging for an allergy medication.
Restaurant Logo Design
Insomniac Studios creates a new logo and brand identity to re-position a venerable steak restaurant as a fine dining smokehouse.
Michael Bierut Talks Logos
In a logo design-centric episode of 99 Percent Invisible, host Roman Mars and Michael Bierut discuss logos, design, politics, sports, fandom and social media. Have a listen.
Logo Goes Boom
Insomniac Studios works with ISEE (the International Society of Explosives Engineers) to design a new logo for the 45-year-old professional organization.
Pizza Logo Design
We eat with our eyes, which is why a good logo is so important for a restaurant. Insomniac Studios re-imagines a Rochester, NY, pizza delivery logo in this case study.
Junior Partner
Insomniac Studios welcomes its newest and most junior partner to the company. His public speaking skills need some work, though.
Photoshop San Francisco
New software and graphic design techniques improve an old photograph. Insomniac Studios revisits a challenging photo edit years later.
RAF Profile
Insomniac Studios CEO, all-around head honcho and only employee Matt gets a spotlight from the Rochester Advertising Federation.
ADDY Award Flags
Flag design and logo design have much in common. Insomniac Studios designs its own marketing company flag for the 2018 ADDY Awards in Rochester, NY.
Finger Lakes FLX Logo
Insomniac Studios designs a brand identity and marketing material to unite New York Finger Lakes wine region tourism and Made in the Finger Lakes businesses.