In 2017, the International Society of Explosives Engineers, or ISEE, asked Insomniac Studios to revise its current logo. The project took almost two years to complete. It comprised more than 100 logo concepts, ISEE member and board of directors surveys and a final board consensus. The new logo was unveiled at the organization's 45 Annual Conference on Explosives and Blasting Techniques in Nashville, Tennessee, in January 2019.

See the full ISEE logo design case study or scroll down for samples.

One of four new ISEE logos from Rochester, New York, creative marketing agency Insomniac Studios.
ISEE initials logo design by Insomniac Studios.
The new stacked type ISEE logo from Rochester, New York-based Insomniac Studios.
One of four new ISEE logo formats designed by Insomniac Studios.
 

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The logos, design, marketing, advertisements, strategies, concepts and analysis presented are the copyrighted and intellectual property of Insomniac Studios. See more marketing and design case studies.

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The designs presented here are the property of Insomniac Studios and its clients. If you like the thinking behind this logo design project and would like to put it to work for your company or organization, contact Insomniac Studios.

 
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