University of Rochester

Insomniac StudiosMarketingGraphic DesignCase Study
Written By M

The University of Rochester (U of R) is omnipresent in the greater Rochester, New York, area. The name stretches across a private research university, a hospital system and music school, to say nothing of the organization's deep philanthropic roots.

Read the full University of Rochester logo case study.

The logo designs and marketing strategies presented here are property of Insomniac Studios. Scroll down for samples.

A contemporary revision of the University of Rochester's current logo. The new logo was developed and designed by Rochester, NY, creative marketing agency, Insomniac Studios. Copyright, 2017.
A business card concept featuring the new University of Rochester logo concept from creative marketing firm Insomniac Studios.
The U of R Medicine logo concept appears on a hospital MRI. Logo design by Insomniac Studios, 2017.
 

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