Marketing Campaign Insomniac Studios I Am Able

I Am Able awareness campaign logotype and tagline from Rochester New York creative marketing agency Insomniac Studios.

The marketing campaign also included a website to encourage business participation and donors. The art direction, graphic design, web design and copywriting was provided by Rochester, New York, marketing and logo design agency Insomniac Studios.

Promotional campaign buttons. These awareness buttons include a blank space for the wearer to write on. Art direction, graphic design and copywriting by Rochester, New York, marketing agency Insomniac Studios.

Venerable Cleveland reporter and TV host Leon Bibb supports the campaign on television. Supporters were encouraged to wear buttons and share photos on social media. Public relations, media relations and marketing strategy by Insomniac Studios.

A poster to promote campaign buttons and sharing images on social media, know as Wear and Share. The print marketing shares insight into the campaign’s purpose and importance. Art direction, copywriting and graphic design by Rochester, NY, marketing and graphic design agency Insomniac Studios.

An 24” x 36” print poster announces Cleveland's Terminal Tower will light up yellow to support the awareness campaign. Art direction, copywriting and graphic design by Rochester NY marketing and graphic design agency Insomniac Studios.

The back of a horizontal print design rack card to promote an ability marketing awareness campaign. Art direction, copywriting and graphic design provided by Rochester, New York, marketing and design agency Insomniac Studios.

The front of a horizontal print design card to promote the ability marketing awareness campaign. Art direction, copywriting and graphic design by Rochester marketing and design agency Insomniac Studios.

Marketing campaign Wear and Share promotional buttons. The print marketing materials give audiences insight into the campaign’s purpose and importance. Art direction, copywriting and graphic design by Rochester, New York, marketing and graphic design agency Insomniac Studios.

A black and yellow print t-shirt to promote the awareness marketing campaign. Creative marketing and logo design agency Insomniac Studios provided the art direction and graphic design.

The cover for a 21-page company and employer partner guide. The handbook help partners ways to get involved with the campaign. Art direction, marketing strategy, graphic design and copywriting by Insomniac Studios.

A checklist for company and employer partners to get involved with the campaign. Art direction, marketing strategy, graphic design and copywriting by Insomniac Studios.

A page describing the campaign buttons from the 21-page company and employer partner guide. Art direction, marketing strategy, graphic design and copywriting by Insomniac Studios.