Over The Edge

This fundraising event prompted people to rappel a 22-story skyscraper. The first two years, the event was held in Akron, Ohio (blue); the third in Cleveland (orange). The marketing project included media, advertising, a website, event logo, print rack cards, poster design, event planning, crisis communications and emergency plans, banners, social media campaigns, photography, an event participant guide, a corporate sponsor guide, t-shirts, promotional videos, e-mail blasts, copywriting and promotional giveaways. The events raised $330,000.