Cleveland Guardians Logo

On July 23, 2021, the Cleveland Indians announced the team will change its name to the Cleveland Guardians. With the new name, management presented three Cleveland Guardians logos and a new typeface for team uniforms.

Insomniac Studios critiques the new MLB brand identity and proposes design solutions and revisions in an in-depth logo design case study. Read the full Cleveland Guardians logo analysis.

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The analysis and alternate logo designs presented here are the copyrighted intellectual property of Insomniac Studios. All Cleveland Guardians logos remain the property of the Cleveland Guardians and Major League Baseball. If you like the thinking behind this logo design analysis and would like to put it to work for your company or organization, contact Insomniac Studios.