Cleveland Guardians Logo

Insomniac StudiosMarketing
Written By M

On July 23, 2021, the Cleveland Indians announced the team will change its name to the Cleveland Guardians. With the new name, management presented three Cleveland Guardians logos and a new typeface for team uniforms.

Insomniac Studios critiques the new MLB brand identity and proposes design solutions and revisions in an in-depth logo design case study. Read the full Cleveland Guardians logo analysis.

Cleveland Guardians Hope Memorial Bridge.
Cleveland Guardians logo design blue concept by Insomniac Studios creative marketing Rochester NY copyright 2021.
 

Contact Insomniac Studios

If you would like to put the thinking behind this project to work for your company or organization, contact Insomniac Studios. The logos, design, marketing, advertisements, strategies, concepts and analysis presented are the copyrighted and intellectual property of Insomniac Studios and its clients. View our work.

M
Previous

Horizon Branding and Logo
Next

Second Junior Partner