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Zuntite Logo Design and Brand

Zuntite Logo Design

 

Allergy season. The words alone can ignite sneezing fits and watery eyes in more than 50 million Americans. Fortunately, Zuntite’s approval-pending formula may soon spell relief.

Logo and MArketing Brief

A Scandinavian allergy staple for more than thirty years, the Zuntite brand plans to make its foray into the North American market in the next few years. For the new market, Zuntite wanted for its product a new logo and look. The previous logo looked and felt more like a logo for a prescription medication or medication manufacturer. The new logo would be more customer friendly as it would be for over-the-counter sales. The current logo appears below.

The original Zuntite logo design.

Logo Design

Insomniac Studios designed a custom typeface for the brand’s logo, packaging, marketing materials and advertisements. The custom typeface is paired with the ubiquitous crowd favorite, Helvetica Light. Insomniac Studios designed the brand’s typeface to be representative of the minimalist principles of Scandanavian design. The letterforms are simple and monowidth. All of the letter’s stems and ascenders are 90 degrees perpendicular to the baseline; all of the horizontal elements run parallel. The central line in the letter z and the line that forms the bottom of the counter in the letter e both run at 45 degrees to the baseline. This creates a sense of balance and symmetry in the logotype.

To keep the logotype compact and distinguish it from the Helvetica below, Insomniac Studios rounded the corners and reduced the stem height of the u, t and i. This served to reduce the logo’s overall height, but also eliminated the visual confusion between the u and the n and the two t’s and the i. The umlaut over the u allowed the u to regain some height, when compared to the n, without towering over it as it did when both letters were the same height.

To keep the brand simple and minimalist, Insomniac Studios forwent the traditional logomark. Instead, it decided to use the umlaut U as secondary smile logo to augment the brand’s marketing and advertising efforts. To further extend the secondary logo to tertiary brand uses, four U smiles were rotated into the shape of a medical cross or Greek cross. This symbol imparts health and wellness into the Zuntite brand.

Logo design Rochester marketing Insomniac Studios for Zuntite brand white on orange copyright 2020.
Graphic design and marketing Rochester Insomniac Studios creates logo for Zuntite brand white on purple.
Logo design grid for Zuntite allergy relief by Insomniac Studios marketing agency.
Rochester marketing logo design agency Insomniac Studios creates allergy relief advertisement.
Insomniac Studios logo design for Zuntite brand orange on white. All rights reserved 2020.
Graphic design company in Rochester NY Insomniac Studios creates logo for Zuntite brand purple on white.
Insomniac Studios creates secondary logo for Zuntite brand white on orange.
Rochester New York logo design services Insomniac Studios creates Zuntite brand secondary logo orange on purple.
Rochester NY marketing agency Insomniac Studios logo design for Zuntite brand black on white. All rights reserved 2020.
Logo design in Rochester NY Insomniac Studios for Zuntite brand white on black background.
 

Marketing

Insomniac Studios New York graphic design company creates packaging for Zuntite brand copyright 2020.
Insomniac Studios print product package graphic design for Zuntite brand copyright 2020.
Logo and business card by Insomniac Studios in Rochester NY for Zuntite Allergy Relief brand copyright, 2020.
Vehicle wrap graphic design marketing Rochester New York.
Brand marketing agency Insomniac Studios graphic design promotional orange coffee mugs.
New York marketing agency Insomniac Studios creates promotional purple coffee mugs for Zuntite brand.
Marketing print graphic design advertisement for Zuntite brand copyright 2020.
Graphic design services Rochester Zuntite tablet with secondary U/smile logo imprint.
Graphic design services Rochester smile logo becomes health and wellness logo and background pattern.
Brand asset graphic design Insomniac Studios creates health and wellness logo design from secondary logo for Zuntite.
Marketing and graphic design services Rochester NY Insomniac Studios creates promotional orange t-shirt for Zuntite brand copyright 2020.
Logo t-shirt graphic design Insomniac Studios promotional marketing apparel for Zuntite brand purple t-shirt.
New York marketing agency Insomniac Studios designs allergy advertisement.
 

Contact Insomniac Studios

If you like the thinking behind this branding, logo design and marketing project and would like to put it to work for your company or organization, contact Insomniac Studios.

Marketing Case Studies

Insomniac Studios logo design, branding and marketing case studies are an in-depth analysis of a project or concept. Some marketing case studies are the result of a client relationship. Others explore solutions to hypothetical projects. Not all marketing case studies represent a contract or partnership with the entity presented. The logo design, branding, marketing, graphic design, advertising, strategies, concepts and analysis presented are the copyrighted and intellectual property of Insomniac Studios and its clients.