Sterling Logo Design and Marketing

Sterling Orthodontics is an upstate New York orthodontics practice. It provides dental care for patients of all ages and offers traditional braces, clear aligners and a host of clinical orthodontic services. Offering more than 30 years of professional experience, Sterling Orthodontics is making smiles shine in Watertown, New York.

Logo and Marketing Brief

Sterling Orthodontics required a new logo and brand identity and print and online promotional collateral. Insomniac Studios developed a new main logo, as well as secondary marks for the orthodontics practice. These are featured on the practice’s letterhead, business cards, signs, forms and referral cards.

The Sterling name evoked a sense of timelessness—of flowing lines and gleaming chrome; equal parts 1950s nostalgia and smile-correcting braces.

Logo Design

Sterling Orthodontics logo design by Insomniac Studios
Retro logo design by Insomniac Studios for Sterling Orthodontics
Black and white medical logo design by Insomniac Studios for Sterling Orthodontics
Healthcare logo design by Insomniac Studios for Sterling Orthodontics

Logo System

Logo design retro crown S mark from Insomniac Studios
Black and white logo design retro crown S mark from Insomniac Studios
Crown retro logo design from Insomniac Studios
Black and white retro crown logo design mark from Insomniac Studios
Sterling brand color palette

Brand Identity

Business card design featuring logo
Print graphic design brand identity company letterhead and business cards
Print design custom bag brand identity solutions
Graphic design brand marketing Sterling Smiles Shine

Marketing Case Studies

Insomniac Studios logo design, branding and marketing case studies are an in-depth analysis of a project or concept. Some marketing case studies are the result of a client relationship. Others explore solutions to hypothetical projects. Not all marketing case studies represent a contract or partnership with the entity presented. The logo design, branding, marketing, graphic design, advertising, strategies, concepts and analysis presented are the copyrighted and intellectual property of Insomniac Studios and its clients.

Contact Insomniac Studios

If you like the thinking behind this branding, logo design and marketing project and would like to put it to work for your company or organization, contact Insomniac Studios.

Previous
Previous

ISEE Las Vegas Logo

Next
Next

Photography