Sterling Orthodontics is an upstate New York orthodontics practice. It provides dental care for patients of all ages and offers traditional braces, clear aligners and a host of clinical orthodontic services. Offering more than 30 years of professional experience, Sterling Orthodontics is making smiles shine in Watertown, New York.
Logo and MArketing Brief
Sterling Orthodontics required a new logo and brand identity and print and online promotional collateral. Insomniac Studios developed a new main logo, as well as secondary marks for the orthodontics practice. These are featured on the practice’s letterhead, business cards, signs, forms and referral cards.
Logo Design
The Sterling name evoked a sense of timelessness—of flowing lines and gleaming chrome; equal parts 1950s nostalgia and smile-correcting braces.
Secondary Logo Design
Brand Identity
Marketing
Reference
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Marketing Case Studies
Insomniac Studios logo design, branding and marketing case studies are an in-depth analysis of a project or concept. Some marketing case studies are the result of a client relationship. Others explore solutions to hypothetical projects. Not all marketing case studies represent a contract or partnership with the entity presented. The logo design, branding, marketing, graphic design, advertising, strategies, concepts and analysis presented are the copyrighted and intellectual property of Insomniac Studios and its clients.