Wild Med Book Club Logo

Insomniac Studios created the new Wild Med Book Club logo based on the current Wild Med Adventures logo. The new book club logo seamlessly integrates into the organization's existing brand identity. The entire Wild Med Adventures logo had to be digitally recreated from scratch to develop the new book club logo. Only a few slight changes were made to distinguish the two. Most notably, the figure's pick axe was replaced with an open book and the word ‘Adventures’ was replaced with ‘Book Club.’ Wild Med Adventures offers outward-bound educational experiences for medical professionals all over the world. And, as it turns out, they also have a book club.

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